TalkTalk: Mix Off
TalkTalk: Innovative X-Factor idents that let the public star in music videos.
The Mix-Off app let users create unique ads with up to 3 other people, choosing from 9 famous tracks, 8 video styles and 5 filters. This was years before Snapchat or TikTok – every aspect of the project required new tech.
150,000 downloads • 80,000 mixes created • 140 idents
SAMPLES OF UGC IDENTS