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NatWest: The IOU Team

NatWest: Reclaim IOUs with a personalised video from 7 weird characters… It’s payback time.

 

This interactive YouTube takeover was one of the maddest bank campaigns ever. Check out Matt’s VO skills in the case film.

1.5 million interactions • Webby Honouree • BIMA Gold (Branded Content) & Finalist x2 • Campaign BIG Finalist • Lovie Bronze + Shortlist • Epica In-Book • Money Marketing Awards Gold

 

PERSONALISED VERSIONS OF EACH VIDEO

Role: Creative/Writer
Agency: M&C Saatchi
Director: Ben Falk at Odelay Films