NatWest: The IOU Team
NatWest: Reclaim IOUs with a personalised video from 7 weird characters… It’s payback time.
This interactive YouTube takeover was one of the maddest bank campaigns ever. Check out Matt’s VO skills in the case film.
1.5 million interactions • Webby Honouree • BIMA Gold (Branded Content) & Finalist x2 • Campaign BIG Finalist • Lovie Bronze + Shortlist • Epica In-Book • Money Marketing Awards Gold
PERSONALISED VERSIONS OF EACH VIDEO
Role: Creative/Writer
Agency: M&C Saatchi
Director: Ben Falk at Odelay Films